Yelp, the site that features user generated reviews on everything from restaurants to dentists, has revolutionized the way people shop. Before eating anywhere new or purchasing a service of any kind, I look to online reviews to help make sure that I spend my money well.
If I see a restaurant with terrible reviews, I'll avoid it. A great example is the now deceased Garlic Shack. It had terrible Yelp reviews, so I never ate there. (I also read the Amazon reviews even if I'm not going to buy it from there and I use Trip Advisor for checking out hotels before paying them a visit.)
But am I an outlier? Do restaurants care? It turns out that not all of them do, reports Krissy Holst in Sac Press.
Sacramento seems to have a mixed bag of restaurant owners and managers who agree and disagree with the findings of the study. Restaurants vary in both the attention they pay to their Yelp scores as well as the significance they believe the scores have on overall revenue and the quality of the reviews themselves...
“We don’t pay attention to Yelp at all. We don’t really care about it,” said David English, owner and chef of The Press. “We may have guests come in because of Yelp, but how it correlates to revenue and if it makes any difference overall, I don’t know.”
Read the entire story in Sac Press.
What about you? Do you use Yelp, and does it affect where you spend your hard earned dollars? Let us know in the comments.
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