Rick's Dessert Diner, a midtown mainstay for nearly three decades, is moving from its longtime home on K St. near 23rd, to a new space just a couple block away at J & 24th Streets, reports Bob Shallit in the Sac Bee.
The move was necessary because growing demand had outstripped capacity at the 1,900-square-foot original location, said Ahmed Eita, who started out working at Rick's as a manager and then bought the business in 1991.
"It breaks my heart to leave after all these years," Eita said. But he said doubling his space will allow him to increase sales of all of his confections, including wedding cakes, and meet a demand he's had to ignore.
"I have to turn down customers, and that makes me feel bad," said Eita, who is 54 and a native of Egypt.
Eita said he plans to transplant Rick's classic design scheme - booths, jukebox, checkerboard floors and murals of 1950s entertainment icons - to the new place. "But it will be nicer and bigger," he said.
The building exterior also will get a face-lift to give it an updated, but retro, look, said Ken Turton, the Sacramento broker who found the new site for Eita and also represented the building's owner, O Street Partners.
Rick's current landlord promises to find a dessert restaurant to replace Rick's, but only time will tell if he's successful.
Read the entire story in the Sac Bee.
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