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Dining News: How Arab Investors Found Krush Burger


Krush Burger (then Mini Burger Truck) was the first gourmet Sacramento food truck to hit the streets. And a couple weeks ago, they were the first food truck to only expand internationally.

But I've never seen them talk about how it was that Krush Burger skipped opening an outlet in Elk Grove and went straight to Dubai.

In a great piece about the mobile food business, Douglas Curley brings us the details, in Comstock's Mag.

But the biggest announcement has already been made public: Construction is underway on an international franchise location in Dubai. A second is planned for Abu Dhabi.

“This all came about because there was a group of Arab investors looking to bring a unique U.S. burger concept to their homeland,” Vculek explains. “They didn’t want another McDonald’s or Burger King. They wanted a different experience.”

The investors actually found Krush Burger with a Google search. “That was really the basis of their research,” Vculek says. They came for a visit, spent a couple weeks checking out the business model and the deal was done.

Do yourself a favor and read the entire pice in Comstocks Mag.

Click here for more posts featuring Krush Burger.

More News:

What — ANOTHER midtown Starbucks? - The folks at Starbucks Corp. must have noticed all the company’s cafes in and around midtown and downtown Sacramento -- all 16 of them -- are really busy. The central city apparently is not yet caffeinated enough, because Starbucks is adding another store at 16th and K streets. Mark Anderson in the Sac Biz Journal.

It's hot to grow hops - Anyone who has had a beer in the last two years knows that hoppy beers are at the top of the market, but what’s all this about growing hops? It seems like everywhere you look nowadays people are growing hops, picking hops or searching for hops. There are a few reasons for this new trend, and one of them is the Farm to Fork movement that’s happening right here in Sacramento. Farm to bottle? Well, it’s clear that now is the time. Patricia Willers in Sac Press.

Mulvaney's plans farm-to-table fundraising dinner - Mulvaney’s B&L restaurant in Sacramento will cook a seasonal farm-to-table dinner June 14 using produce from Farm Fresh to You of the Capay Valley in a benefit for the Kathleen Barsotti Non Profit for Sustainable Agriculture. The four-course meal will cost $95, and tickets prices include wines from Capay Valley Vineyard and Seka Hills. Mark Anderson in the Sac Biz Journal.

Don Quixote’s Mexican Grill: Choices, chivalry, churros and chimichangas - After a handful of visits, it’s clear that while the majority of dishes at Don Quixote’s are enjoyable, none really stand out above the others. Still, most are consistently impressive. Don Quixote’s staff is always friendly, offers good suggestions and waits patiently for customers (including myself) who try—often in vain—to decide what they want. Jonathan Mendick in Sac News & Review.

VIDEO: House Kitchen & Bar - Chef Chris Nestor with House Kitchen & Bar is making corn tamales with Paul Robins. On FOX 40.


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