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Dining News: New Food Truck - Cowtown Urban Eatery


Owned by two brothers who are executive chefs at separate local restaurants, Cowtown Urban Eatery hit the streets for the first time this past weekend.

When I spotted the truck outside New Helvetia on Saturday evening, I'll admit I was intrugued mostly because we share a common name (but have no relation).

Luis Cruz was taking orders out front while his brother Victor was inside the truck, cooking.

In a short conversation after I ordered my food, Luis told me that while many things are still being worked out, the truck will feature global street foods. They hope to have a banh mi slider soon and bring in the cuisine of Mexico and Italy.

As I was talking to him, a bartender from New Helvetia came out to tell Luis, this was "one of the best fish tacos of all time."

They had a very simple menu on their first day, and I ordered a chipotle pork burger. Honestly, it was the best food truck burger I've ever had. I don't have a picture since I ordered it after dark, but the burger by the brothers Cruz featured a thin slice of apple and cilantro.


But since these two chefs had day jobs, I asked why they were branching out. "We're not doing this for money," said Luis. "We're not doing this to get rich...We want to have fun, making good food."

Eventually, they want to have two or three trucks with a test kitchen. They'd also like to branch out to make Web videos on how to make food and how the inside of a restaurant kitchen really works.

Because the novelty of food trucks has worn off, I don't seek out food trucks too often anymore. But given how astounded I was by their creative and excellent burger, I'll definitely check out what Cowtown Urban Eatery has in store the next time they're in my neck of the woods.

Cowtown Urban Eatery can be found on Facebook or on Twitter, @VacaEatery.

* Menu photo via New Helvetia Brewery's Facebook Page.

More News:

First Impressions: Wahoo's Fish Taco in midtown - The Maui onion rings were mundane, the Wahoo’s Bowl of teriyaki-sautéed carnitas was filling, the Kale Kai salad with chicken breast was disappointing. As for the signature fish tacos, we preferred the spicy one with “green sauce” and “citrus slaw” (tangy with lime juice and cilantro) over the grilled version, which had little flavor despite the “green sauce.” Question No. 2: Just what’s in the “green sauce”? Allen Pierleoni in the Sac Bee.

Counter Culture: Field House is a find among sports bars - We also jumped on onion rings (crunchy and airy) and hot and crisp French fries; a two-handed quarter-pound all-beef hot dog hidden under red, pickled Fresno chilies and relish; and a tasty chicken sandwich topped with crisp pepperoni coins, provolone cheese, roasted red pepper, arugula and lemon thyme aioli on a way-too-thick ciabatta roll. The three Baconater Sliders (as in “Terminator?”) are half ground beef and half ground bacon, with “sliced bacon, cheese sauce, Russian mayo and pickles.” “That’s a winner!” said Patrick. How could they not be? “This is gourmet bar food,” he said a little later, packing leftovers in a foam box. I agreed. Allen Pierleoni in the Sac Bee.

Six great ways to partake in International Bacon Day - There’s no shortage of Sacramento-area eateries crafting creative ways to serve up every carnivore’s favorite treat, so in honor of International Bacon Day this Saturday, here are six of our favorite ways to pig out. Featuring Roxy Restaurant & Bar, Bacon Mania, Block Butcher Bar, Broderick Roadhouse, Hock Farm & Field House American Sports Pub. In Sactown Mag.

Lunch bites: Three restaurants to try this week - Looking for somewhere different to try for lunch or dinner this week? Featuring Pangaea, Blast 825, APizza. Andrea Thompson in Sac Biz Journal.

Casa Garden brings home lunch for a cause - If you like the idea of your lunch money helping both you and someone in need, then you have a number of options in the Sacramento area. In town, we have coffee shops and restaurants that benefit the homeless as well as victims of domestic violence or human trafficking. One lunch-spot-with-a-mission has been at it longer than most: Casa Garden Restaurant. Andrea Thompson in Sac Biz Journal.

El Pollo Loco opening new Sacramento restaurant - El Pollo Loco hosted grand-opening festivities Friday at its new restaurant at 1212 Howe Ave. in Sacramento. Mark Glover in the Sac Bee.

Foodways Q&A: Ramon Perez of Puur Chocolat - Perez and his wife, Nicole, relocated to Sacramento with the intent of focusing solely on chocolates and confections that reflect the seasons, their travel experiences and unique and adventurous flavor combinations. Currently, all confections are made in the Perez mad chocolate laboratory in North Sacramento and are available online or at Block Butcher Bar. Sarah Singleton in Sac Foodways.

VIDEO: 'The Parlor' creates ice cream-filled donut! - KCRA 3’s Brian Hickey takes us to The Parlor, a new shop that infuses unique flavor combinations, like an ice cream-filled donut. On KCRA.

VIDEO: French Toast by The Weatherstone at Old Soul - Some of the best French toast in our area is served up on FOX40 News in the morning by The Weatherstone in Old Soul. Paul Robins on FOX 40.

VIDEO: America’s Favorite Comfort Food Gets a Twist - Paul Robins learns how to make Chef Jourdan’s Wine Country Burger as Chef Jourdan Desanctis gears up for the Sacramento Burger Battle. On FOX 40.


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