Starting today, we are the first movie theatre in Sacramento County to serve BEER and WINE! #esquireimax #beersinsac pic.twitter.com/8tU6QUBoVw

— Esquire IMAX Theatre (@EsquireImax) April 16, 2015

The IMAX theater on K Street downtown now serves alcohol, reports Carla Meyer in the Sac Bee.

Moviegoers at downtown Sacramento’s Esquire Imax Theatre now can drink beer and wine while watching movies on a giant screen.

The Esquire will serve Ruhstaller 1881, Coors Light, Racer 5 and Blue Moon beers on tap and Woodbridge cabernet sauvignon and chardonnay, theater director Doug Link said. The theater also expanded its concessions menu to include pizza, chicken tenders, soup, salad and Morant’s sausages, along with a sausage “fixins bar,” Link said.

Read the entire story in the Sac Bee.

But much like their movie tickets, their drinks won't be cheap. Here's what you'll pay for the honor of sipping wine during the next flick you catch there.

At those prices, only those real die hards who need a $8.50 Coors Light to go with their viewing of Furious 7 will partake. For me, these ballpark beer prices tempt me to behave like a much younger version of myself and sneak a brew into the theater. We'll see if there's actually demand at those prices.

The IMAX theater is located at 1211 K Street, and can be found online at https://www.imax.com/oo/esquire-imax/.

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