Owned by two brothers who are executive chefs at separate local restaurants, Cowtown Urban Eatery hit the streets for the first time this past weekend.
When I spotted the truck outside New Helvetia on Saturday evening, I'll admit I was intrugued mostly because we share a common name (but have no relation).
Luis Cruz was taking orders out front while his brother Victor was inside the truck, cooking.
In a short conversation after I ordered my food, Luis told me that while many things are still being worked out, the truck will feature global street foods. They hope to have a banh mi slider soon and bring in the cuisine of Mexico and Italy.
As I was talking to him, a bartender from New Helvetia came out to tell Luis, this was "one of the best fish tacos of all time."
They had a very simple menu on their first day, and I ordered a chipotle pork burger. Honestly, it was the best food truck burger I've ever had. I don't have a picture since I ordered it after dark, but the burger by the brothers Cruz featured a thin slice of apple and cilantro.
But since these two chefs had day jobs, I asked why they were branching out. "We're not doing this for money," said Luis. "We're not doing this to get rich...We want to have fun, making good food."
Eventually, they want to have two or three trucks with a test kitchen. They'd also like to branch out to make Web videos on how to make food and how the inside of a restaurant kitchen really works.
Because the novelty of food trucks has worn off, I don't seek out food trucks too often anymore. But given how astounded I was by their creative and excellent burger, I'll definitely check out what Cowtown Urban Eatery has in store the next time they're in my neck of the woods.
* Menu photo via New Helvetia Brewery's Facebook Page.
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